Projects

klearyon.com

Building an AI-powered strategy workspace for founders and marketing teams.

Klearyon marketing homepage hero
Homepage — positioning strategic decision-making as the competitive advantage.
Klearyon product overview section
Product overview — Strategy Hub, Advisor, Onboard, Plan Execution and Brand Hub.
Klearyon strategy document with mission, vision and promise
Strategy Hub — an editorial document generated from structured brand data.
Klearyon infinite canvas with connected strategy nodes
Infinite canvas — 86 nodes and 109 connections mapped by the agentic process.
Klearyon context inspector showing node data
Context inspector — traceability between every node, prompt and output.
Klearyon Strategy Fundamentals track
Academy tracks — structured learning paths across the curriculum.
Klearyon Brand Strategy Academy homepage
Brand Strategy Academy — 246 courses across 12 tracks.
Klearyon lesson objectives screen
Lesson view — objectives, workshops and quizzes in one flow.
Klearyon narrated lesson slide
Narrated lessons — slide-based teaching inside the product.
Klearyon narrated lesson toolkit slide
Toolkit slides — frameworks turned into reusable templates.
Role
Founder · Product Strategy · UX · Information Architecture · Branding · Design Systems · AI-assisted Development · Product Management
Timeline
2026— present · In development

Overview

Klearyon is an AI-powered strategy workspace designed to help companies build stronger brands through structured strategic thinking. It combines interactive strategy frameworks, guided workflows, AI assistance and an educational academy into a single product. Rather than treating strategy as a collection of disconnected documents, Klearyon turns it into a living workspace where decisions can evolve alongside the business.

  • 0→1Product built end to end
  • 4Surfaces: workspace, advisor, academy, templates
  • 1Design system powering all of them

The problem

Most businesses skip strategy because it is expensive, fragmented, or difficult to understand.

Founders often rely on consultants, scattered templates, presentations, Notion pages or generic AI prompts. These approaches rarely create a shared understanding or a repeatable process.

I wanted to make strategic thinking accessible through software rather than consulting.

Goals

Design a product that:

  • Makes strategy approachable
  • Guides users instead of overwhelming them
  • Combines education with execution
  • Leverages AI without replacing human decision-making
  • Scales from individual founders to teams

Design challenges

The biggest challenge was simplifying an extremely complex subject. Brand strategy, marketing strategy, positioning, messaging and execution all influence one another. Most existing tools either oversimplify the process or overwhelm users with large frameworks.

Another challenge was reducing cognitive load while still supporting hundreds of interconnected concepts.

My approach

Instead of starting with screens, I designed the information architecture. Every concept was broken into atomic building blocks, and the relationships between concepts became as important as the concepts themselves.

The interface was designed around progressive disclosure so users only see what they need at each stage. Throughout development I used AI-assisted coding to rapidly prototype ideas, validate workflows and iterate based on user feedback.

Great product design starts with information architecture rather than visual design.

Outcome

Klearyon evolved into a complete strategy platform containing:

  • Strategy workspace
  • AI advisor
  • Learning academy
  • Interactive templates
  • Guided workflows
  • Brand and marketing frameworks

What I learned

Building Klearyon reinforced that great product design starts with information architecture rather than visual design.

The project also demonstrated how AI can dramatically accelerate product development while allowing designers to remain responsible for product thinking, interaction design and decision making.