Experience

Enterprise products, creative direction, and the teams behind them.

Scope of work

End-to-end product development: product discovery, market research, product strategy, branding, UX research, information architecture, interaction design, UI design, design systems, prototyping, testing, product launch, analytics and continuous iteration.

Most of my work sits where business intent turns into a shippable product. I join early — before the solution is fixed — to frame the problem, size the market, choose a direction and make the trade-offs explicit. Then I stay through delivery, because strategy that never meets an interface is just a document.

I move between two modes. Inside product teams I work as an embedded lead: direction, design system, critique, and the day-to-day decisions that keep a roadmap coherent. As a consultant I work in shorter, sharper engagements: discovery, product framing, design audits, brand and UI systems, and coaching the client team so the capability stays with them after I leave.

That has meant regulated enterprise platforms and quiet internal tools as much as consumer apps and my own products. Different constraints, same craft: understand the domain, respect the people using it, and ship something that holds up after launch.

Contexts

  • Enterprise & B2B

    Complex, high-stakes platforms for professionals — banking tooling, ad-tech, data products. Long workflows, real permissions, regulatory constraints and design systems built to survive team handover.

    • Thoughtworks
    • Codecrafters by BT
    • Connatix
    • TruvalueLabs
    • Ryalto

  • Consumer & B2C

    Products where the first thirty seconds decide everything: onboarding, clarity, motion and brand working together. Mobile-first thinking, prototype-led validation and measurable funnels.

    • British Airways
    • bwin
    • Mimechat
    • Legatus

  • Consultancy & advisory

    Time-boxed engagements: discovery and inception workshops, product framing, design audits, design-system definition and coaching client designers into senior roles.

    • Thoughtworks engagements
    • Calybrum Studio
    • Smartup

  • Founder & 0→1

    My own products, taken from a market hypothesis to a live, paying-ready surface — strategy, brand, UX, UI and AI-assisted implementation, with nobody else to hand the hard parts to.

    • Klearyon
    • Symboolean
    • Legatus

  • Brand & creative direction

    Identity systems, art direction and the visual language that sits above the product — defined once, then governed so it survives contact with marketing, sales and a growing team.

    • Connatix
    • Calybrum Studio
    • Symboolean

  • Design systems & platform

    Tokens, components, documentation and governance. The unglamorous layer that decides whether a product team ships consistently at speed or renegotiates the same button twice a quarter.

    • Thoughtworks
    • Codecrafters by BT
    • Connatix
  1. 2022 — PresentThoughtworksLead DesignerOpen

    Leading design on enterprise engagements: product direction, discovery, design systems and the coaching of client design teams.

    Responsibilities

    • Owned multiple squad design responsabilities across multi-team enterprise programmes
    • Run discovery, framing and inception workshops with client leadership
    • Establish design systems and governance that survive team handover
    • Mentor designers and grow client-side design maturity

    Impact

    • Reduced discovery-to-delivery handover loss by making strategy artefacts part of the backlog
    • Introduced design system practices adopted across multiple client product teams
    • Coached designers into senior and lead positions

    Tools and practice

    • Figma
    • Design systems
    • Service blueprinting
    • Workshop facilitation
  2. 2021 — 2022Codecrafters by BTProduct DesignerOpen

    Product design for banking platform products, working close to engineering inside a regulated environment.

    Responsibilities

    • End-to-end design for internal banking platform tooling
    • Component library definition alongside frontend engineers
    • Accessibility and compliance-aware interaction patterns

    Impact

    • Standardised patterns across previously inconsistent internal tools
    • Cut design-to-implementation ambiguity through a shared component contract

    Tools and practice

    • Figma
    • Design tokens
    • Accessibility (WCAG)
  3. 2018 — 2021ConnatixCreative Director · Senior Product DesignerOpen

    Grew from senior product design into creative direction across a video technology platform and its brand.

    Responsibilities

    • Direct product and brand design for a video advertising platform
    • Define the visual and interaction language for publisher-facing tools
    • Build and lead the design team; establish critique and review practice

    Impact

    • Unified a fragmented product surface under one design language
    • Built the design function from individual contributors into a reviewing team

    Tools and practice

    • Figma
    • Sketch
    • Motion
    • Brand systems
  4. 2015 — 2018Halcyon MobileSenior UI/UX DesignerOpen

    Mobile product design for international clients across consumer and enterprise applications.

    Responsibilities

    • iOS and Android product design from concept to handover
    • Prototyping and usability testing
    • Client-facing design presentation and rationale

    Impact

    • Shipped multiple client applications to global app stores
    • Introduced prototype-led validation before development commitments

    Tools and practice

    • Sketch
    • Principle
    • iOS HIG
    • Material Design
  5. 2013 — 2015MarcieloProduct DesignerOpen

    Product and interface design for web platforms and early-stage digital products.

    Responsibilities

    • Interface design across web products
    • Front-of-funnel marketing surfaces and product UI

    Impact

    • Established the first consistent UI conventions for the product portfolio

    Tools and practice

    • Photoshop
    • HTML
    • CSS
  6. 2012 — PresentCalybrum StudioFounderOpen

    Independent studio for product design, branding and strategy engagements, and the home of my own products.

    Responsibilities

    • Client strategy and product design engagements
    • Brand identity systems
    • Independent product development

    Impact

    • Long-running client relationships across Europe and the US

    Tools and practice

    • Figma
    • Strategy
    • Brand
    • Frontend