FAQ

How I work — mindset, partnerships and rituals.

Most product problems are not design problems. They are alignment problems. These are the questions I get asked most often by founders, product leaders and engineering managers, and the honest answers.

Mindset

How I think before I open a design tool.

Partnering with product

Speak in outcomes, share the backlog, co-create the roadmap.

Partnering with tech

Involve them early, embrace constraints, tackle depth together.

Trifecta rituals

Design, product and tech as one operating unit.

Working together

Engagements, teams and how I show up.

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